Loads of research, mind mapping and strategising, are the major key steps to identify your user's needs, pain points and be able to align it to your business goals in order for it to excel. Recognising the problem, asking the right questions and trying to accomplish the right challenges. This phase includes- market & general research, competitor analysis and exploring solutions.

It all starts off with ugly meaningful scribbles on a piece of paper and digitising it to low and mid-fidelity wire-frames. Which turns to a high functioning prototype that simulates the final end results before running tests and sending it off for development.