// work · 02 / 05

Headless Shopify,
on Webflow.

Products with up to 1,500 variations, each on one page.

// clientInsure Cryo, with Scaler Marketing

// typeE-commerce

// stackShopify, Xano, Webflow, Wized

// roleStore build and backend

// year2026

Sales figures will follow once the store has been trading for longer.
// 01
The problem
Insure Cryo makes cryogenic storage for life sciences and animal health: racks, canes, canisters and boxes, most of them built to the buyer's spec. Most products come in 500 to 600 variations, and a few run to about 1,500. On their old BigCommerce store, those variations were spread across separate pages.
// 02
The limit
Scaler Marketing moved them to a Webflow site with a headless Shopify store behind it. At the time, Shopify allowed 100 variants per product, so a standard store couldn't hold their catalogue.
// 03
The build
Scaler's designer designed the site and laid out the store. I took the store from there, building the backend in Shopify and Xano and the shop's front end in Webflow and Wized. Each product page has a configurator, so a buyer picks the spec they need without leaving the page. Orders go on to NetSuite, where the team runs the rest of the business.
// 04
The result
Every product sits on one page with all of its variations. The team edits products in Webflow and Shopify themselves.

// what i did

One product, one page.

Working with Scaler Marketing, I built the backend for Insure Cryo's store in Shopify and Xano, and the shop's front end in Webflow and Wized. Its configurator handles products with up to 1,500 variations, and orders pass straight to NetSuite.

// the store